Foundation preview · All campaigns, brands, metrics and earnings are fictional.

A little closer, wherever you are.

Wasla · Original UGC · Fictional campaign

WaslaYour perspective. A story of its own.
Verified fictional brand

The idea

Create thoughtful stories about staying connected across Egyptian cities.

Content brief

Show a genuine everyday moment through your own creative voice. Introduce the product naturally, build a clear story and end with a thoughtful invitation to discover more.

Example deliverables

Sample deliverable: one original 20–45 second vertical video, a caption in English or Egyptian Arabic and a draft for brand review. This is an illustrative brief, not a contractual offer.

Requirements

  • Original content created for this example brief.
  • Clear audio, legible captions and a mobile-friendly composition.
  • Disclose the commercial collaboration clearly.
  • Use only assets you have permission to use.

Keep it thoughtful.

Do

  • Bring your own perspective.
  • Use natural light and clear storytelling.
  • Share your draft for feedback.

Don’t

  • Make unverified product claims.
  • Use misleading engagement tactics.
  • Include unsafe or discriminatory content.

Who this example brief is for

Creators able to make original content for the listed platforms. Detailed eligibility and acceptance rules will be confirmed before launch.

Campaign assets

Asset uploads are planned. These are placeholder descriptions; no files are available yet.

Brand guide · planned PDFProduct references · planned images
Open
EGP 15,000.00

Retainer / month

YouTubeInstagram
Total budget
EGP 450,000.00
Remaining
EGP 270,000.00
Creators
18
Submissions
40

Demo only. Eligibility, validation and payment terms will be defined before launch.

Retainer
EGP 15,000.00